News Flash

City of Westfield

Posted on: July 12, 2018

Mayor & WGE Unveil "Go Westfield"

Go Westfield Logo

Mayor Brian P. Sullivan and Westfield Gas + Electric General Manager Dan Howard unveiled the product of a months-long marketing partnership: GoWestfield.  The goal of the partnership is to communicate to people outside the region that Westfield is an attractive location to grow your business and an exceptional place to live, work, and play.

“This campaign is focused on promoting the full Westfield value proposition,” Mayor Sullivan said.  “Westfield has a great story to tell, and our team has worked hard to ensure that story is known around Massachusetts and beyond,” he added.

In partnership with Westfield Bank and the Greater Westfield Chamber of Commerce, the GoWestfield marketing campaign includes unique branding, the website, a promotional video and advertising in regional outlets and industry journals.

“The intent of the campaign is to provide site selectors, developers and brokers with a ‘one stop shopping’ place to gain more information regarding Westfield’s exceptional offerings,” General Manager Howard said.  “These include ample developable land, access to markets, high-speed internet and very competitive energy pricing and service,” Howard added.

The GoWestfield campaign was introduced to industry leaders at the Western Massachusetts Developers Conference in June which was attended by keynote speaker, Governor Charlie Baker.  Also in attendance was Secretary of Economic Development, Jay Ash, who said “The City of Westfield is committed to working with businesses to make it easy to locate, operate, and grow jobs. Westfield has distinguished itself by utilizing numerous economic development programs to improve its infrastructure, leverage state-owned property and facilities for commercial use, develop its workforce, and tap into private investment in support of its economic development agenda.”  

Today’s event showcases the focused nature of campaign along with the partnerships with community leaders and stakeholders.  

“It is critical that we communicate our strengths, especially the investment we’ve made with the G+E to bring gigabit-speed fiber to both homes and businesses,” said Sullivan in reference to the $15 million fiber buildout slated for completion this fall.  

“Working with the City and our business partners, we are excited about the possibility of leveraging our strengths to bolster further growth for our community,” added Howard.

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